Privacy Policy

This Privacy Policy outlines how MarketPulse ("we", "us", "our") collects, processes, and protects information when you visit our real-time market data platform. We hold user confidentiality to the highest international security standards.

1. Information We Collect

We do not require users to create an account, register email addresses, or undergo identity verification (KYC). Information collected is strictly limited to non-personally identifiable technical telemetry:

• Device & Network Data: IP address (anonymized), operating system, browser variant, language preferences, and screen resolution.
• Interaction Telemetry: Timestamp of visit, duration on page, scroll depth, and interaction with asset filter tabs.
• Cookie & LocalStorage Identifiers: Anonymous identifiers utilized to store language selection (e.g., English, Chinese, Japanese, Korean) and display preferences.

2. Marketing Pixels & Third-Party Analytics

To evaluate the effectiveness of our advertising campaigns across social and search channels, our platform integrates standard telemetry pixels:

Provider	Technology	Purpose
Meta Platforms (Facebook)	Meta Pixel (fbq)	Measuring anonymous ad impressions, pageviews, and landing page interest.
TikTok Inc.	TikTok Pixel (ttq)	Tracking aggregate campaign conversion performance and creative relevance.
Google Analytics	Global Site Tag	Aggregated web performance, server response latency, and geographical distribution.

3. Legal Basis for Processing

We process non-identifiable technical telemetry on the legal basis of legitimate interest (Article 6(1)(f) GDPR) to maintain platform stability, resist DDoS traffic, and optimize mobile readability across disparate devices.

4. User Rights (GDPR & CCPA)

Depending on your jurisdiction, you possess the right to:

• Disable advertising and marketing tracking cookies via our interactive Cookie Settings dashboard.
• Request confirmation regarding whether non-personal telemetry associated with your IP has been archived.
• Opt-out of third-party audience measurement tools via industry opt-out portals (such as the Digital Advertising Alliance).

5. Security Safeguards

Our server architecture leverages end-to-end TLS 1.3 encryption, strict Content Security Policies (CSP), and automated WebSocket scrubbing to safeguard user traffic against interception.

6. Contact the Data Protection Officer (DPO)

For inquiries regarding this Privacy Policy or data governance matters, contact us via our Contact Desk or email: privacy@marketpulse-live.com.